NB Vistas — Iconic Destinations

NB Vistas — Iconic Destinations grew directly out of Glenn Group's earlier work on the NB Scenic Drive and Lookouts. Having established the province-wide signage network that guides visitors along New Brunswick's touring routes, the province turned to Glenn Group to develop signature destinations at the most striking vantage points along the way — transforming rugged headlands and scenic overlooks into a connected network of memorable, must-visit stops.

The program delivers accessible viewing platforms, boardwalks, and interpretive stops at the province's most dramatic landscapes. Glenn Group then built the Pokeshaw Vista, a clifftop destination on the northern shore overlooking the sea stacks of Pokeshaw Rock, completed on time and on budget — giving travellers a safe, accessible way to take in one of New Brunswick's most spectacular coastal views.