NB Scenic Drive & Lookouts

Glenn Group completed the scenic-drive signage network throughout New Brunswick, delivering a province-wide system of wayfinding and interpretive signage that gives the touring experience a clear, consistent identity from route to route.

The network showcases a tourism route that guides visitors to some of New Brunswick's most beautiful destinations, turning the drive itself into part of the journey and helping travellers discover the coastlines, rivers, and landscapes that define the province. This work laid the groundwork for the NB Vistas — Iconic Destinations project, which built on the network to develop signature viewing experiences at the province's most striking vantage points.